Marketing leadership for B2B SaaS teams
I help startups and scaleups define clear marketing strategy, sharpen positioning, and build demand engines that drive measurable growth.
Trusted by founders, CEOs, and leadership teams across B2B SaaS, eCommerce, and technology.
About me
Hi, I’m Matt.
I’m a senior B2B marketing leader with 15+ years’ experience helping technology businesses grow.
I’ve led marketing across startups and scaleups, built and scaled teams, launched products, and partnered closely with founders, sales, and product leaders to turn ambition into execution.
My background spans B2B SaaS, eCommerce platforms, and adtech - particularly in businesses where growth, performance, and go-to-market clarity really matter.
How can I help
I help leadership teams build marketing that drives growth - not just activity.
-
Defining a clear, credible story that differentiates you in-market and builds trust with buyers, partners, and teams.
-
Clarifying priorities, focus areas, and how marketing supports revenue and company goals.
-
Turning strategy and roadmaps into launches that land, resonate, and drive adoption.
-
Building and optimising inbound, SEO, paid, ABM, event and performance programs that create pipeline and momentum.
-
Developing in-house teams, setting direction, and helping marketing leaders raise their impact.
How we can work together
Full-time leadership
Senior marketing leadership embedded within your business.
Coaching & mentoring
Support for founders or senior marketers looking to level up their impact.
Project-based engagements
Focused work on positioning, GTM strategy, demand generation, or website and funnel optimisation.
Fractional or interim support
Part-time leadership to set direction, build foundations, or support growth phases.
Let’s talk
If you’re looking for clear thinking, practical execution, and marketing that genuinely supports growth, I’d love to chat.