Fractional marketing leadership for B2B SaaS startups and scaleups
Strategy, positioning, and go-to-market thinking with AI-augmented ways of working. Faster delivery and systems that last.
Working with founders and leadership teams across B2B SaaS and technology to build marketing functions that drive real growth.
About me
Hi, I'm Matt. I'm a fractional B2B marketing leader with 15+ years' experience helping technology businesses grow.
I work with founders and leadership teams as a strategic partner, building marketing functions, sharpening positioning, and creating the clarity that turns ambition into growth.
I bring AI-augmented ways of working to every engagement: faster output, leaner operations, and systems your team can own and build on.
How can I help
Brand, positioning, go-to-market strategy, demand generation, team structure and hiring. The strategic marketing partner your business needs at this stage.
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Building a clear, credible market position that differentiates you with buyers, partners, and your own team.
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Defining the priorities, focus, and framework that align marketing to your business goals.
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Turning strategy into launches that land, resonate, and drive adoption.
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Building and optimising the programs that create pipeline and momentum.
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Helping you build the right marketing team. Defining roles, structures, and hiring criteria that set your function up to scale.
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Embedding AI tools and workflows across your marketing function. More output, less overhead, and capability your team can own.
How we can work together
Coaching & mentoring
Support for founders or senior marketers looking to sharpen their thinking and raise their impact.
Project-based engagements
Focused strategic work on positioning, go-to-market strategy, demand generation, or AI tooling and workflow integration.
Fractional or interim support
Strategic marketing leadership on a part-time basis. The thinking and direction of a CMO without the full-time commitment.
Let’s talk
If you're looking for strategic clarity, strong execution, and marketing leadership that drives real growth without the overhead of a full-time hire, I'd love to chat.