Should you invest in making your business AI-ready? A view for founders and marketing leaders
Making your business useful to AI isn’t a tooling decision, it’s the same discipline as writing down your strategy at all. What it really costs, what you’re buying, and how to tell it’s working.
Your AI gives you generic answers because your business is undocumented
If your AI keeps producing bland marketing output, the problem usually isn't the model or your prompting. It's that your business is undocumented. Here's why, and where to start.